Ettore Sottsass

(1917-2007)

He was the mecca of 20th Century Italian Design and founder of the Memphis Group. Known well for his multi-functional fiberglass furniture that incorporated bright color, kitsch motifs and plastic laminates. His approach to designing liberated furniture from its stale traditional aspects. Introducing more conceptual approaches to designing, Sottsass attempted to breach the barriers social classes. Drawn to the social, cultural, and technical implications of architecture and design on the way people live and interact with one another. His exploration of these elements led to the synthesis of conventional and non traditional materials.